No. 2 in the Getting Started Series.
This article is a transcript (with slides) of the video.
One of the fundamentals of Competitive Thinking is to only spend resources – time, effort, money – on things that are relevant to your business. This may seem like common sense but it’s surprising how much effort is expended on things that are no longer relevant, just because they’ve always been done.
So Rule No. 1 is Focus on what is relevant.Read More »Should you be monitoring external forces for your business?