No. 2 in the Seven Mistakes Series
Often it seems like SWOT is the only non-financial analysis method people remember after B-School, and it shows up everywhere. This may be because it’s simple, straightforward and easy to remember. Sadly it’s also easy to get wrong.
It’s so easy to get wrong, in fact, that one of my mentors in Competitive Intelligence, Dr. Ben Gilad, refers to it as Silly Way Of Thinking. Continue reading