Archive for CompetitiveIntelligence

What not to do – a conversation with Sean Murphy

Here is a conversation I had with my colleague Sean Murphy a few days ago. Some of it is tongue-in-cheek but there are real lessons here based on what I’ve seen people do in my 20 years of working inside large and medium corporations. It really comes down to these ideas:

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What does Competitive Intelligence (CI) really mean?

Def: Competitive Intelligence (CI) – the act of observing, understanding and forecasting the most likely effects and influences of external forces in a business environment, in order to guide and adjust one’s own course of action.

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