Archive for BigData

Business initiatives don’t fail for lack of financial analysis

When a major business initiative – launching a new product, acquisition/merger, entering a new market, starting a new branding/positioning campaign, mounting a competitive response, etc. – fails it is rarely because the numbers didn’t work or financial risk wasn’t properly assessed. If education, training and professional certifications are a guide, we can assume that financial […]

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Mistake No. 1: Is your data distracting you?

Click this link if video player doesn’t load. No. 1 in the Seven Mistakes Series This article is a transcript (with slides) of the video. In 1996 I worked for IBM. Google didn’t exist yet. Yahoo was the search engine of choice. Netscape Navigator was the most popular browser, and whenever we heard the word […]

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