Archive for Analysis

Business initiatives don’t fail for lack of financial analysis

When a major business initiative – launching a new product, acquisition/merger, entering a new market, starting a new branding/positioning campaign, mounting a competitive response, etc. – fails it is rarely because the numbers didn’t work or financial risk wasn’t properly assessed. If education, training and professional certifications are a guide, we can assume that financial […]

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What not to do – a conversation with Sean Murphy

Here is a conversation I had with my colleague Sean Murphy a few days ago. Some of it is tongue-in-cheek but there are real lessons here based on what I’ve seen people do in my 20 years of working inside large and medium corporations. It really comes down to these ideas:

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Modeling Competitors for Accurate Forecasting – a webinar from IntelCollab

Today I attended an Intelligence Collaborative webinar by Fred Wergeles (pronounced wur’-guh-lees) on Competitor Response Modeling. Fred did an outstanding job. This is the first time I’ve heard him speak. He presented a simple, four-step process and a four-part framework for finding the necessary information. I really like this approach. This is the kind of […]

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Mistake No. 2: Have you seen this Silly Way Of Thinking?

No. 2 in the Seven Mistakes Series SWOT – Strengths Weaknesses Opportunities and Threats. It’s the defacto layman’s standard for analysis across the corporate spectrum. Often it seems like SWOT is the only non-financial analysis method people remember after B-School, and it shows up everywhere. This may be because it’s simple, straightforward and easy to […]

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