Archive for Data Collection

What not to do – a conversation with Sean Murphy

Here is a conversation I had with my colleague Sean Murphy a few days ago. Some of it is tongue-in-cheek but there are real lessons here based on what I’ve seen people do in my 20 years of working inside large and medium corporations. It really comes down to these ideas:

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How important is using your sales force for competitive intelligence?

Recently McKinsey & Company published an article titled How B2B companies talk past their customers. The article is based on research McKinsey did analyzing the advertising/marketing themes consistently used by major corporations and comparing them with survey results from executives on what the executives consider important in “brand strength.” I've posted an article on the […]

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