Author Archive for Terry Frazier – Page 2

Anti-Books vs. Silver Bullets

Anti-Books are books that counter the ever-popular silver-bullet books on popular management. Anti-books don’t present magic formulas. They don’t offer easy solutions to complex and difficult problems. They tell you what you need to know instead of what you want to know. Things like: Creating demand is hard. It takes a lot of time and […]

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Mistake No. 2: Have you seen this Silly Way Of Thinking?

No. 2 in the Seven Mistakes Series SWOT – Strengths Weaknesses Opportunities and Threats. It’s the defacto layman’s standard for analysis across the corporate spectrum. Often it seems like SWOT is the only non-financial analysis method people remember after B-School, and it shows up everywhere. This may be because it’s simple, straightforward and easy to […]

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Mistake No. 1: Is your data distracting you?

Click this link if video player doesn’t load. No. 1 in the Seven Mistakes Series This article is a transcript (with slides) of the video. In 1996 I worked for IBM. Google didn’t exist yet. Yahoo was the search engine of choice. Netscape Navigator was the most popular browser, and whenever we heard the word […]

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Is a Business War Game really a game?

What is a War Game – specifically a Business War Game? Def: A War Game is a form of simulation, often a group-based exercise in which teams (or in some cases individuals) adopt the points of view of (role-play) others whose actions cannot be known but whose influence in a specific situation may be significant.

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What does Competitive Intelligence (CI) really mean?

Def: Competitive Intelligence (CI) – the act of observing, understanding and forecasting the most likely effects and influences of external forces in a business environment, in order to guide and adjust one’s own course of action.

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